{"id":14782,"date":"2017-10-09T17:54:38","date_gmt":"2017-10-09T15:54:38","guid":{"rendered":"http:\/\/backup.tappwater.com\/?p=14782\/"},"modified":"2019-06-10T13:55:47","modified_gmt":"2019-06-10T12:55:47","slug":"why-is-tapp-2-crowdfunding","status":"publish","type":"post","link":"https:\/\/backup.tappwater.com\/en\/why-is-tapp-2-crowdfunding\/","title":{"rendered":"What is crowdfunding and why is TAPP 2 crowdfunding?"},"content":{"rendered":"

\u201cTAPP 2 looks amazing but I don\u2019t understand why I have to pre-order it on a crowdfunding page?\u201d<\/em>\u00a0<\/strong>– Anonymous customer<\/span><\/p>\n

In the past 5 years,\u00a0crowdfunding pages<\/strong>\u00a0such as Kickstarter and Indiegogo have become synonymous with innovative technology<\/strong>. Well known examples include\u00a0Occulus VR<\/a><\/strong><\/span>,\u00a0Pebble watch<\/a>,\u00a0 Coolest Cooler<\/a>\u00a0 and\u00a0 Amabrush<\/a><\/strong>. Each one of them had worked on the technology for years but used crowdfunding to launch to a community of people that embrace new solutions to solve problems in our day-to-day life\u2019s.\u00a0Tech for social good<\/strong>\u00a0is a big category.<\/span><\/p>\n

Crowdfunding helps companies validate ideas<\/strong>, solutions, technology and market communication early on. More importantly though,\u00a0it gives consumers early and highly discounted access<\/strong>\u00a0to new products and services before everyone else. It also helps startups get sufficient order volumes early on to allow them to compete with well established businesses with deep pockets.<\/span><\/p>\n

<\/h3>\nWhy is TAPP crowdfunding?<\/b><\/h2>\n $\"What$ <\/a><\/p>\n
The purpose of TAPP Water is to promote healthy drinking of tap water through education, products and services and thereby reduce plastic pollution and CO2.\u00a0<\/strong>TAPP 2 is our most exciting solution so far as it\u2019s entirely based on customer needs and input.\u00a0Biodegradable cartridges, great design, connected and even better tasting and cleaner water.<\/strong><\/span><\/p>\n
To give back to the community that has helped us until now we therefore give exclusive early access to the new product before everyone else. Indiegogo provides us with a fantastic platform to do this.<\/span><\/p>\n
Over the next couple of weeks we will build up the momentum for launch through our partners, media, sharing and advertising support.<\/span><\/p>\n
Although we have funding for the production of TAPP 2,\u00a0your preorder will help us achieve bigger volumes and lower cost up front<\/strong>. And when we ship early next year our contributors will be part of the success.\u00a0We hope that you will be part of our journey!<\/strong><\/span><\/p>\n
Support and learn more about our crowdfunding campaign here<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cTAPP 2 looks amazing but I don\u2019t understand why I have to pre-order it on a crowdfunding page?\u201d\u00a0– Anonymous customer In the past 5 years,\u00a0crowdfunding pages\u00a0such as Kickstarter and Indiegogo have become synonymous with innovative technology. Well known examples include\u00a0Occulus VR,\u00a0Pebble watch,\u00a0Coolest Cooler\u00a0 and\u00a0Amabrush. Each one of them had worked on the technology for years […]<\/p>\n","protected":false},"author":1,"featured_media":14772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,4016],"tags":[590,591,592,600,601,126],"acf":[],"_links":{"self":[{"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/posts\/14782"}],"collection":[{"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/comments?post=14782"}],"version-history":[{"count":0,"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/posts\/14782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/media\/14772"}],"wp:attachment":[{"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/media?parent=14782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/categories?post=14782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.tappwater.com\/en\/wp-json\/wp\/v2\/tags?post=14782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}